About the Founder

About Us

About the Founder


ZitaZita Santa, Business Coach, Consultant and Analyst

“My style of coaching is probing, reflective and evaluative. At first I will ask lots of questions to get to the root cause of your challenges, then relay back to you my understanding of what I have heard for confirmation. And then I will encourage you to take on board new ideas through brainstorming and suggesting alternate solutions.”

With over twenty-five years’ experience as a senior business analyst, project lead, management consultant, coach and mentor, Zita’s primary focus has been on designing quality business models and business systems for clients across a variety of industries such as:

  • Banking and Finance
  • Corporate
  • Fashion
  • Franchising
  • Government
  • Healthcare
  • Retail and Research
  • Small Business
  • Transport and Logistics

Zita’s unique ability to tie the big picture vision with the small level detail allow her to design business solutions that align best practise operations with the strategic direction of the organisation.

Zita is an entrepreneur at heart and is passionate about anything to do with business and systems. In her spare time, she enjoys dancing, fashion design and following property market trends.

Qualifications and certifications

  • AgileBA Foundation and Practitioner Certification
  • Bachelor of Science (Computing Science) with Honours
  • Diploma Business Coaching
  • Diploma IT (Analyst/Programmer)
  • Certificate IV Fashion Design and Industry Practices
  • Certificate IV Small Business Management

Professional Memberships

  • Agile Business Consortium
  • Business Architecture Guild
  • Institute of Management Consultants (IMC)
  • Institute of Managers and Leaders (IML)
  • International Coaching Federation (ICF)
  • International Institute of Business Analysts (IIBA)